Website Teardowns

Why isn't your website booking more jobs?

I go through your site the way a new customer does, on a phone, and show you every spot where calls, bookings and quote requests slip away. Then I hand you the fixes, in order.

Start with a free 15-minute walkthrough. The full Teardown is $900, credited in full toward the fixes if you keep going.

Start here

Send me your site. I'll show you the biggest leaks in a free 15-minute walkthrough.

Used only to reply to you. No mailing list, never sold.

How it works

Three steps, and the first one's free.

01

A free 15-minute walkthrough.

I swing by, or we hop on a quick screen share, and I show you the two or three biggest leaks on your own site. No charge, no pitch deck.

02

The Teardown, if you want the full picture.

$900, fixed. Every leak ranked by how directly it costs you calls or bookings, with the fix for each and a recorded walkthrough. Five business days.

03

Fix it your way.

Hand the list to whoever runs your site, fix it yourself, or have me do it. You keep everything either way.

A sample teardown

Here's what it looks like.

This is a made-up heating and cooling company, built for this page, so you can see the format. Your Teardown is done on your real site.

Before
$50 off any tune-up! Limited time!

Welcome to our website. We have been proudly serving the community with quality heating and cooling services for many years. Our trained technicians are dedicated to providing the best possible service for all of your residential and commercial needs, including installation, maintenance and repair of furnaces, air conditioners, heat pumps, boilers, humidifiers and indoor air quality systems.

We are committed to customer satisfaction and strive to exceed expectations on every job. Please browse our website to learn more about our company, our services and our current specials, and do not hesitate to give us a call during regular business hours.

  1. 1The first thing on screen is a promo, not what you do or how to reach you.
  2. 2There's no Request Service button anywhere. The only way in is a phone call.
  3. 3The cookie banner covers the bottom third of the screen.
After
Furnace out? We can usually be there today.
Request service
Call (719) 555-0142
★ 4.9 on Google  ·  Family-owned
Heating · Cooling · Repair

The same company, with the next step on the first screen.

Finding 01 of 9 RequestsFix first

There's no way to request service without calling.

What happens
The homepage has no Request Service button or form, only a phone number. Someone whose furnace quits at 9 pm has to wait until morning, and may try someone else.
The fix
Add one Request Service button to the top of every page that opens a short form: name, phone, what's wrong. Keep the Call button right next to it.
Effort
Small. One button and a three-field form.
Other common findings
A real one

Nihar Photography

A family wedding photography business in Colorado Springs, and the first site I put through a Teardown. Here's what it found and what changed.

Nihar Photography homepage on a phone, after the fixes

niharphotography.com on a phone today.

  • Google search title
    Before"Indian Wedding & Destination Wedding Photographer." No city, so local searches had nothing to match.
    After"Indian Wedding Photographer Colorado Springs & Denver."
  • Inquiry form
    BeforeAn embedded Google Form with a "Sign in to Google" banner on top.
    AfterA native form with an instant auto-reply to every inquiry. The bot spam stopped.
  • Photo weight
    BeforeAbout 290 KB per photo, all of them loading at once.
    AfterAbout 205 KB per photo, and photos further down wait until they're needed.
  • First screen on a phone
    BeforeBlank tiles until the visitor scrolled, caught on a re-check.
    AfterThe gallery fills in as soon as the page opens.

Results: too early for traffic or booking numbers. The 30- and 90-day scorecards go here when they're in.

What I check

The path from finding you to reaching you.

Most of your customers see your site on a phone. I check it the same way, one step at a time, and note everywhere the next step is missing, broken or buried.

01

Phone

Is your number visible as text on the first screen, does tapping it dial, and are your hours next to it.

02

Booking

Do your Book and Schedule buttons open booking, or do they dial a number, land on the wrong page or go nowhere.

03

Forms

How many fields, which ones are required, where the form sits on a phone, and whether a new customer can actually finish it.

04

Google listing

Whether your Google Business Profile hours, phone, website and booking links match what your site says.

05

Mobile load

How much a phone has to download before your page shows up, and which images or scripts are slowing it down.

06

First screen

What a new visitor sees before they scroll, and whether it tells them what to do next.

What you get

A ranked list, with the fix for each.

Not a score and not a sales deck. A short, specific list you can hand to whoever runs your site, or fix yourself.

  • Every leak I find, ranked by how directly it costs you calls, bookings or form requests
  • The fix for each one, written in plain language. Most are small changes, not a rebuild
  • A recorded walkthrough of your site on a phone, so you see exactly what I saw
  • Delivered in five business days from the day you say go
$900, fixed.
Credited in full toward implementation if you continue within 30 days.
Request the $900 Teardown
You keep the list and the recording either way. No retainer, no monthly fee.
Who you'd be working with

Hi, I'm Wes.

15+ years designing for Fortune 500 brands and major agencies, including Webby and One Show-recognized campaigns. I do every Teardown myself, and you deal with me the whole way.

Questions? Email wes@casement.studio
Get started

Tell me about your site.

Name, email and your website is enough. I'll reply within a day to set a time.

Used only to reply to you. No mailing list, never sold. Privacy

Rather email? wes@casement.studio